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LADIESGROUP.COM Pure Pleasure - Emerging Dorothy
Tovar Pure
Pleasure, A division of Adrenaline
Sports Inc. is an emerging line of naughty
t-shirts designed by local Sacramento
resident, Dorothy Tovar. In 1997, Dorothy
started working for Adrenaline Sports as a
Sales Rep. She bought into the company in
the beginning of 1998 becoming one of
three partners. In 2001 the company
changed directions, and she started
getting more involved with the new
collections. She got so involved that she
started designing and creating a new
t-shirt line, Pure Pleasure. She
started by painting naughty captions onto
old t-shirts. Once she started, she
couldn't stop. Ideas kept pouring in her
mind like water. Dorothy was on a big time
roll. When Dorothy
finished creating the naughty captions for
the t-shirts, she went searching for a
screen printer to finish her work. It
wasn't easy in the beginning, because she
had trouble finding a company that was
familiar with the process she was looking
for. At the time it was a very new
process. The process is a High Density Ink
topped with Crystalline Glitter. She
traveled back and forth from Sacramento to
Los Angeles and San Diego to find a screen
printer. When she did find one, they would
refuse to do her work due to the naughty
captions on the t-shirts. Companies found
it offensive and didn't think the shirts
would sell. It took Dorothy a year before
she could find someone that was BOTH
familiar with the process and willing to
take the order. Belief and
passion is what kept Dorothy going. She
new she had something that would sell to a
niche market. It was just a matter of
time. After a year and a half of
searching, she finally found a screen
printing company that would work with her.
Dorothy made her first sale to a local
Sacramento boutique called Krazy Mary's,
and she has been on a roll ever
since. The motto for
Pure Pleasure is, "If you don't want to
get noticed, don't wear it!" With captions
such as "Camel Toe" your bound to get
noticed. The t-shirts definitely make a
great conversation piece. My favorite is,
"What happens in Vegas Baby Stays In
Vegas!" Every couple of months Dorothy
introduces new pieces to the line. People,
music and old movies heavily inspire the
naughty captions. Every naughty caption
has a story and meaning behind it. Dorothy
feels that the t-shirts are empowering for
women. A perfect example is the t-shirt
with the caption, "Blue Balls are a boys
problem!" Dorothy says, "Most women are
pressured by men to have sex, blaming
their guy problems on the women. Sexually
speaking, we don't always have to say it,
we can just wear it to get our point
across." A few local
retailers in Sacramento that carry
Pure Pleasure include,
Clothing Illusions, Franco
Ferrini, Krazy Mary's and the
Sugar Shack. In Las Vegas you can
find the naughty t-shirts at the
PALMS Hotel & Casino,
Las Vegas Club Wear, and
Mandalay Bay Hotel & Casino.
Just to name a few. What can be more
naughty than finding the shirts at
Hustler Hollywood (Hollywood, Ohio,
and San Diego)? You can also go online at
www.purepleasure.ws
. Pure Pleasure can be found in over 20
locations in four different states. It's
an emerging line that is bound to go
nationwide.
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